Why Process Matters in Nigerian Web Projects
The web design industry in Nigeria has a reputation problem. Projects that were quoted for 4 weeks stretch to 4 months. Deliverables arrive without the agreed scope. Communication goes dark for weeks and restarts with an excuse. Clients pay deposits and see nothing for months.
TrueWeb was built around the conviction that this is a process failure, not a talent failure. Nigerian developers and designers are capable of world-class work. The difference between a smooth project and a painful one is almost always how the project is structured and communicated.
Here is exactly how we run a project.
Week 1: Brief, Discovery, and Architecture
The project starts with a structured intake. We ask the questions that most developers skip:
- Who are your users? What do they need to accomplish?
- What does success look like six months after launch?
- What integrations are required?
- Who manages content after handover, and what's their technical confidence?
We also do a light competitive review — looking at how similar Nigerian businesses present themselves online — and produce a one-page Project Architecture Document that confirms scope, technology choices, and any constraints.
What we need from you: Company information, brand assets (logo, colours, fonts), and 3–5 reference websites you like with notes on specifically what you like about them.
Week 2: Wireframes and User Flow
Before any visual design, we build wireframes — low-fidelity page layouts that establish information hierarchy and user flow. Wireframes are quick to revise. Design mockups are not.
This is where most layout decisions get made: what appears above the fold, where CTAs sit, how navigation is structured, whether a particular page needs to be one scroll or multiple sections.
What we need from you: One round of consolidated feedback on the wireframes. Not individual team members feeding back separately — one agreed document from your side.
Week 3–4: Visual Design
With approved wireframes, design moves fast. We build in Figma, producing desktop and mobile views for every key page.
At this stage, you're reviewing: does this feel like our brand? Does the visual hierarchy make sense? Are there any content changes?
One revision round is included. A clear brief and approved wireframes keep design revisions minimal.
Week 4–5: Development
Approved designs go to development. For standard projects, we use Next.js for performance and maintainability, with a headless CMS if content management is required.
We build staging first — you get a live preview URL to review on your own devices before anything goes public.
Week 6: QA, Training, and Launch
We test across browsers and devices, run performance and accessibility checks, configure analytics, and submit the sitemap to Google Search Console.
We provide a 30-minute handover call covering: how to update content, what the hosting setup is, and what your ongoing responsibilities are.
Launch is a planned event, not an accident. We agree a launch date, communicate it, and execute.
After Launch
The first 30 days post-launch include monitoring for any issues. Our standard maintenance retainers cover monthly updates, security patches, and small content changes.
The six-week timeline works because both sides commit to it. Delays in feedback or missing content from the client side delay the project. We track this transparently — if a timeline slips because of a delay on your side, that is documented.